Timeless furniture. Refined simplicity. Designed in New York.
Services
Client
Year
Website
Challenge
Establishing a bold, modern presence for a brand redefining the craft of furniture.
Noir Atelier Store approached us with a vision — to elevate their visual and digital identity to match the sophistication of their handcrafted furniture. As a New York-based brand, they needed a presence that communicated both design credibility and modern eCommerce performance.
The challenge lay in translating this philosophy into a minimalist experience that balances brand storytelling with seamless product interaction. Our mission: to build a foundation that feels editorial, refined, and scalable.
Goal
Transforming brand presence into a functional, digital-first identity.
We worked closely with Noir Atelier Store to develop a clean digital experience built on intention. Beginning with a revised tone of voice, we refined their positioning into a calm, confident presence that allows the product to speak.
Our design system focused on clarity, whitespace, and structural rhythm. Each UI component was tailored to align with the client’s minimalist aesthetic, ensuring the site performs as well visually as it does commercially.
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
Noir Atelier Store’s new website brought elevated visibility to the brand’s values — simplicity, craftsmanship, and timelessness. The eCommerce platform now acts as both a storefront and a portfolio, converting users while leaving a lasting visual impression.
By blending form and function, we helped establish a digital brand experience that matches the precision of their physical products — clean, bold, and unmistakably Noir Atelier.
Bringing back visitors to the world of craft beer! Such an exciting journey!
Bringing back visitors to the world of craft beer! Such an exciting journey!
